Lifestyle Lift Shuts Down Many of Its Businesses, Considers Bankruptcy

fingers-crossed_smThis is the best news I have heard in years. As you may recall, this scam essentially marketed miraculous results of facial plastic surgery, but without the surgery, anesthesia or wait. It sounded wonderful, and the before and after photos on TV where phenomenal.

The problem is that it was simply too good to be true. It’s impossible to achieve those results without surgery, anesthesia and downtime and risk. I have been telling patients for years to avoid this gimmick but vulnerable people found their marketing irresistible.

The real shame of this scam is that people were not only disappointed with their results, but they were also physically at risk for injury and sometimes death. You would think that authorities would have stopped something like this well before many folks were harmed, but that was not the case.

I hope that the silver lining in this dark cloud of shady medicine is that it teaches us all a lesson: if it sounds or looks too good to be true, it probably is. In this case, if you are considering plastic surgery, invest the time in seeking the counsel of a board certified plastic surgeon who is highly skilled, honest and ethical. There are tremendous benefits of plastic surgery performed by true professionals: welcome to my world.

Robert Caridi, MD
Diplomate of the American Board of Plastic Surgery
Fellow of the American College of Surgeons (FACS)
Member of the American Society of Plastic Surgeons (ASPS)
Founder of Westlake Plastic Surgery