Gynecomastia has been around as long as humans have existed on this planet. But, early man was probably more concerned about shelter from the elements and the next meal than he was about the appearance of his chest. It wasn’t until 50 years ago that the issue of gynecomastia treatment was first discussed in the medical literature.
When I was young and in training, I really didn’t see many gynecomastia patients and therefore didn’t have much experience with helping those who had it. The absence of visibility at the time had to do more with the lack of awareness and concerns of “social acceptability” than anything else. In due part because of the Internet, people are now more aware of gynecomastia and the effectiveness of treatment.
The first described gynecomastia treatment called for the surgical removal of the tissue, or what we call “a simple mastectomy.” With the advent of liposuction, surgeons applied this simple tool to remove the fat. More advanced liposuction techniques appeared on the market and ultrasonic liposuction proved highly successful in removing the dense fibrofatty tissue seen in many gynecomastia patients. Researchers described the technique of combining ultrasonic liposuction and tissue removal as the best form of gynecomastia treatment. The problem was that nobody was listening, and there wasn’t a demand for treating gynecomastia.
Fast forward to 2010. Public awareness of gynecomastia was on the rise because of the Internet and pioneering surgeons educated the public about gynecomastia with social media and YouTube. Since then, gynecomastia has been the fastest growing procedure performed by plastic surgeons. I say with humility that the Austin Gynecomastia Center was part of this revolution and continues to be at the forefront of the treatment and education of gynecomastia patients worldwide.
The current state-of-the-art gynecomastia treatment is a combination of Vaser Ultrasonic liposuction and tissue removal. In expert hands, this procedure can be performed in less than 90 minutes, with patients able to return to daily responsibilities in a day or two. The results are immediate. There is no other form of treatment that works for gynecomastia—diet, exercise and pills won’t do anything to help this condition.
Timing is everything. If you have gynecomastia, you should do yourself a favor and seek out expert treatment now.